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4 Reasons why you should invest in Digital Marketing

4 Reasons why you should invest in Digital Marketing March 1, 2023 Digital Marketing or Online Marketing refers to all marketing efforts that happen on the internet. Search engines, email, social media, messages and other internet tools are essential for any business to build and maintain a relationship with its current or potential customers. So why is digital marketing so important? Online Marketing helps you reach a wider audience (especially if you’re advertising globally!) than traditional advertising can and targets people who are more likely to buy your product or service from anywhere in the world. Let’s dive deeper into the benefits: 1. Reach local and international audience Traditional marketing is restricted by geography and creating an international marketing campaign would be expensive, time consuming and hard. However, Digital Marketing happens on the Internet, which is used all across the world. Both big and small businesses can reach an international audience with their online channels. This would be impossible with traditional marketing, especially for small businesses. While digital marketing is great for international reach, it also improves local visibility using Search Engine Optimization (SEO) and locally targeted ads. For example, if you want to reach locals that would buy your product, Cross Country Solutions can analyze your target audience and develop an ad that would maximize your reach across your area or town. Local SEO helps businesses be easily discovered, evaluated and contacted by customers. The Cross Country Solutions team will perform local keyword research, advise on the best keywords for your company and build your business profile on Google and other search engines for validity. 2. Engage with your customer in multiple ways Another crucial advantage of digital marketing is that you can reach your target audience using different channels. The key types of content include: Social media posts Email Website Blogs Infographics Someone from your target audience doesn’t go on social media often? They will be more likely to open your newest email newsletter in their inbox! Someone doesn’t open their email, but likes blogs? Good thing you just published a new blog! To maximize your audience reach, you have to invest in your online presence. You can reach a wider audience and build customer loyalty by interacting with them through email, instant messaging, social media posts, website content, videos and images. Using just two social media platforms is not enough if you want to be a strong competitor in your industry, so you have to spend a lot of time creating content for so many different channels. With Cross Country Solutions, we can write your blogs, take care of your social media channels, maintain or design your website and send out emails to your subscribers. With our service, you will be able to focus on your brand and provide the best service to your customers without worrying about writing and designing content. 3. Easy to measure There are many ways you can measure your success online. If you sent out a brochure by mail, you would never know how many people opened it or threw it in the trash. Web analytics help you measure the performance of your digital campaigns. Digital Marketing makes it easier to track the effectiveness of your advertising efforts, which helps improve your conversion rate too. By analyzing the performance of each campaign, you have the chance to optimize everything for the highest number of conversions. You can track how many people engage with your online ads, email newsletters and website to understand what content your potential customers are interested in. The results will help in developing better strategies that will generate strong leads that are more likely to become customers. Cross Country Solutions can assist with optimizing your company’s ad campaigns. Our team has a great amount of experience in analyzing optimization scores, engagement, traffic, and other metrics to help with improving marketing campaigns. Instead of trying to understand what everything means, we can find the information, analyze it, and incorporate it into your marketing efforts. 4. Cost effective Whether you want to promote your business locally or internationally, digital marketing provides you with low-cost solutions. It allows small companies to compete with larger companies using targeting strategies. Most of these strategies won’t cost you anything, such as social media posts, content marketing and SEO. However, each business has a different digital marketing strategy and some may have to spend more than others. By measuring campaign performance, you will be able to adjust the budget to gain better results. With traditional advertising, a billboard will cost the same whether it gained leads or not. Digital Marketing allows you to cut or increase the budget at any point, depending on the campaign results or the company’s finances. The Cross Country Solutions team will be able to advise you on the best strategy for your company’s budget to give you High Return on Investment. These benefits are only the tip of the iceberg of advantages you will receive from investing in digital marketing. However, it requires a lot of planning, skills and time. It can be an overwhelming process to hire a team, develop a strategy, generate content and analyze results. Cross Country Solutions has a specialized team that will take care of your Digital Marketing, so you can focus on your business operations. Search Search for:Search Button Share Categories Blogs (11) Contractor (1) Events (1) How To (1) Subscribe to our Newsletter Need Help? Contact one of our representative Contact Us Edit Template Start your outsourcing journey with Cross Country Solutions Contact Us Today

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5 Reasons You Should be Outsourcing Web Development

5 Reasons You Should be Outsourcing Web Development November 25, 2022 Today, every business has or should have a website. But the difference between simply having a website and having a great website comes down to the level of web development you invest in. Developing and maintaining a website can be quite a sizable task because you must find the right staff or agency able to deliver to your expectations, make sure the content aligns with your company, and maintain a budget – all while still running your business as is. This is when outsourced web development services come in handy. Business owners around the globe benefit from outsourcing services for a range of tasks, but some do not know all the advantages that outsourced web developers bring to the table. That’s why we’ve put together the top reasons why you should consider outsourcing your website projects to a dedicated webmaster. 1. Save money Whether the development team is onshore or offshore, outsourcing has a financial advantage. Your business can save on costs by working with the web development team remotely instead of hiring employees in-house. You do not need to break your budget on HR managers or training during the hiring process. On top of that, you do not have to pay for rent, internet, software, and technology equipment that web developers would require. At Cross Country Solutions, our team is provided with support, workspaces, and training to support our workers and maintain a high standard of client services. With outsourcing, the experts already have everything they need so you can cut down on costs and gain more control of your budget. 2. Focus on your business With an in-house project, you must monitor the entire process, requiring a lot of your attention and time. After its completion, you also need to test it and fix the bugs. Doing all that takes you away from focusing on your core business functions, which negatively impacts your business. However, our team will make sure to scan the website for viruses, test site forms and fix any errors, so everything is running smoothly. Outsourcing with Cross Country Solutions relieves the pressure of web development, allowing you to dedicate more of your time to customer care, sales, and marketing to grow your company. To keep everything consistent, our website design and development team will give your site its look and feel based on your branding and input. Remember – work smarter, not harder. 3. Access to a professional Even though you will save money, the low costs will not affect the quality! With a pool of experts and a history of experience, the digital agency knows whom to assign as the best fit for your project. It will save you time vetting and hiring a qualified employee. Being able to access a wide talent pool of an agency with the necessary skills and knowledge will allow your company to reach its highest potential in web development. Furthermore, outsourced IT employees would be able to jump on a project at any stage due to their experience and ability to collaborate with other people, so your company will remain at the same professional level with no disruptions. 4. Shift in responsibility Another benefit is the reduced risk and responsibility. The responsibility of developing a high-quality web design will be taken off your shoulders and put on us – your outsourced web development agency. If there is a mistake or issue, it will be the agency’s responsibility to fix it. So how does it work? After assessing and understanding your company’s needs, a customized solution with a proposal will be developed. We will match you with hand-picked, experienced professionals who will be responsible for delivering results and solving your needs while also saving costs. 5. Extended working hours Using an outsourced agency that is based overseas can extend your active hours. At first glance, the time difference may seem like an obstacle, but if you play your cards right it can allow your company to delegate tasks that could not be completed during your local team’s hours. After 5 and you need your website maintenance team to update the content, check user access or check site’s database? The Cross Country Solutions team will be able to pick up any urgent tasks to avoid a system breakdown or virus. Cross Country Solutions have employees based in the Philippines. The 5-hour time difference between New Zealand and the Philippines will allow your company to effectively work an additional 5 hours a day after the workday for in-house employees has ended. With the opportunities provided by modern technology today, companies can hire anyone in any country to help develop their online presence. Outsourced web developers will help your website reach its highest potential and make your company a stronger competitor from the customers’ point of view. Cross Country Solutions cares about providing the best quality, time efficient and cost-effective service to elevate your business to the highest standards. Let us make your website look impressive and professional. Search Search for:Search Button Share Categories Blogs (11) Contractor (1) Events (1) How To (1) Subscribe to our Newsletter Need Help? Contact one of our representative Contact Us Edit Template Start your outsourcing journey with Cross Country Solutions Contact Us Today

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